Apple will be a No-Show at NAB Expo this year

Posted on: February 8, 2008

WHAT?! When Avid dropped out of NAB last year, people talked about this being the trend. But I said that it would take a few years and several large companies dropping out before any kind of trend was started. But I never expected Apple to drop out the very next year! weren’t they supposed to show the Final Cut Server in full working mode and available to everyone this year?

The official statement goes like this:

“Apple is participating in fewer trade shows this year,” said Anuj Nayar, senior manager of PR at Apple. “Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways.”

You can read a little more about this story over at the TVtechnology site.

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