The first story in today’s roundup is exactly what TV Exec’s hope that nobody on the picket line is reading. And if you thought there was no money to be made in video advertising on the web…

Also, if you were wondering what NBC was going to do after they pulled out of iTunes, well they’re pretty much going to do what everyone else did — go to their mailbox and check for NetFlix.

Starcom exec: TV networks may earn $120M from Net ads
ABC, CBS, NBC and Fox stand to gain $120 million in revenues this year generated by online ads from Web streams of their series, according to Tracey Scheppach, SVP and video innovation director for Starcom. The networks aren’t eager to publicize the amount in part because the sharing of such revenue is an major issue in the ongoing writers strike, this article reports. Financial Times (free content)

NBCU makes Netflix Web deal for “Heroes”
Under a new deal, NBC Universal will screen episodes of “Heroes” on the Netflix Web site one day after their networking airing. The arrangement also calls for Netflix subscribers to be given access to past episodes of other NBC shows like “30 Rock,” “Friday Night Lights” and “The Office,” via DVD rentals or online viewings. Variety

CBS Radio adds online video to local station sites via Truveo
CBS Radio has teamed with AOL’s Truveo local video search engine to provide content for 35 of the group’s radio station Web sites, with more sites scheduled to add the search capability soon. The service allows users to search and browse millions of videos from thousands of sources from across the Web, including content sites like YouTube and Dailymotion and the major broadcast networks. Mediaweek

Other News

• Will networks face audience reality check with unscripted shows?
  The Dallas Morning News/Associated Press

• N.J. viewers air concerns at hearing over whether local channel is too New York
  The New York Times

• NBC integrates Verizon into “30 Rock” script
  The Hollywood Reporter

• Group urges TV makers to help recycle old sets
  The Washington Post/Associated Press

• CBS: Rather’s lawsuit should be dismissed
  The New York Times