Broadcast News Roundup 2/7

Posted on: February 7, 2008

http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/__Story_Inserts/graphics/__POLITICS/super_tuesday.jpgReview: Super Tuesday results defied easy conclusions
Although the TV networks were ready to use their roster of seasoned analysts, polling data and dazzling graphics to give viewers a complete story from Super Tuesday’s results, the returns themselves didn’t allow for “easy analysis,” according to this review of the coverage by David Bauder. “Often, all the information seemed to add up to nothing,” Bauder writes. Google/Associated Press

Indie digital nets pitch broadcasters on carrying their signals
Broadcasters have mixed views on whether independent digital networks such as Retro Television Network and LATV are the best use of the broadcast spectrum, according to this article. At least five such networks were pitching their programming to TV stations at last week’s NATPE convention. TVNEWSDAY (free registration)

“Late Late Show” host to perform at White House Correspondents Dinner
CBS late-night talk-show host Craig Ferguson will perform at the White House Correspondents Association Dinner, on April 26 in Washington, D.C. Broadcasting & Cable

Study: Talk radio doesn’t impact how listeners vote
Only 1% of talk radio listeners are strongly influenced by the medium when they vote, according to a survey by the Benchmark Company. Of those surveyed, 9% reported “very little influence” from talk radio at the ballot box and 86% said there was no influence. “Our findings do nothing to damage the credibility of any one talk host; rather, they suggest that preaching from the bully pulpit can be very tedious to talk listeners,” Benchmark CEO Rob Balon said. Radio Online

Analysis: Local TV stations see a future in Net syndication
Local TV stations are looking online for growth opportunities. One increasingly popular option is Web streaming of ad-supported syndicated and original shows, according to this article. The New York Times

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