AdWeek is reporting that advertising spending across Spanish-language media outpaced the general market last year, with radio spots seeing the biggest increase. Total spending grew 14.4% to around $5.6 billion, according to Nielson Monitor-Plus.

If your business isn’t targeting the Spanish language market, your missing out on sales.

More importantly, if your video production firm isn’t offering Spanish language production services, your missing out on the demand that this trend is generating.

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