Broadcast News Roundup 1/10/08

Posted on: January 10, 2008

Seriously… this is going to become THE MOST EDITED broadcast show in the history of television! The blood that is on his face in picture below — is there for a reason people!! Read on…

CBS to screen Showtime series as strike replacement
CBS on Feb. 17 will begin airing edited versions of the 12-episode season one of cable channel Showtime’s “Dexter,” to fill scheduling gaps brought about by the writers strike. “The value to us is that the show will gain exposure before a much broader audience,” a spokesman for the Showtime network said. Multichannel News

Advertisers pull out of Golden Globes
Prudential and Citigroup reportedly have withdrawn their sponsorships for NBC’s Golden Globe Awards broadcast on Sunday, after the traditional format was replaced by an hour-long press conference. NBC is offering refunds to sponsors who had previously committed to the three-hour telecast, according to this article. The change in format could cost NBC $10 million to $15 million in revenue, through cash refunds or makegood ads to sponsors, sources report. The New York Times, Mediaweek, Advertising Age

Cable faces competition from the Web, broadcast
Companies like SlingMedia that transmit video programming directly from the Web to TV screen are increasingly finding converts among people frustrated with pay TV. On the other end, broadcast outlets are enjoying new prominence from devotees of high-definition broadcasts. NAB VP Jonathan Collegio said, “The availability of superior high definition over the air channels is already bringing people back to broadcast TV.” CNNMoney.com/Dow Jones Newswires

NAB: FCC should clear AM stations to use FM translators
The NAB is backing an FCC proposed rules change that would allow AM outlets to operate FM translators to improve their service. “Allowing AM radio stations to use translators will help AM stations deliver free, clear, and consistent service within their coverage areas throughout the day and during the very important early-morning and late-evening drive time hours, which will foster competition by helping to ensure the continued viability of AM radio service,” the NAB wrote in comments filed with the FCC. Radio Ink

Other News

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