I had a great time at the Video 08 conference in Orlando, Florida this week. I got to see several old friends and make some new ones. I also talked to a lot of Adobe users as I did demos in the Adobe booth and I walked away with some interesting insights. I’ll have a full report on my adventures on Monday. Until then, here’s your News Roundup:

Little brother Eli takes the Super Bowl stage
While older brother Peyton Manning, the star quarterback for the Indianapolis Colts, is pro football’s leading endorser, it’s younger brother Eli who finds himself in the gridiron’s biggest game as quarterback of the New York Giants. This article compares the marketing appeal of Eli Manning and his Super Bowl opponent, New England Patriots signal-caller, Tom Brady. New York Post

Gearing up for the digital switch
About half of the U.S. is still unaware that TV broadcasting is switching from analog to digital signals in February 2009, according to a recent survey. This article lays out how TV viewers can determine whether their set is equipped to receive digital signals and, if not, what steps to take to ensure that their broadcast reception is uninterrupted. The New York Times

Mixed views on impact of spectrum auction
The government auction of soon-to-be-vacated broadcast spectrum will be a “key building block” to giving wireless Internet services a competitive foothold against cable and DSL rivals, according to FCC Chairman Kevin Martin. However, Ben Scott, policy director for public interest group Free Press, said it could be that the spectrum isn’t being sold in large enough chunks to make its Web traffic speeds comparable to existing broadband offerings. TVNEWSDAY/Associated Press (free registration)

CBS-owned Last.fm fine-tunes online radio experience
CBS is revamping its Last.fm Web music service to give users the ability to select their own music while at the same time offering a free, ad-supported service. While streaming tracks will be free on a limited basis, users will have to pay to download songs to portable players. The New York Times

Executives: NBC will not halt deals on pilot scripts
NBC will not follow moves by rivals CBS, Fox and The CW to end deals on pilot scripts as a result of the ongoing writers strike, NBC Universal executives said Wednesday. According to NBC Entertainment EVP Teri Weinberg, “We had a lot of internal talks about this collectively and this whole period has been painful on all sides. But we bet on the writers we were in business with, and we feel that it is important for us to give them the opportunities that we bet on.” Broadcasting & Cable