Broadcast News Roundup 1/4/08
Posted on: January 4, 2008Apple to launch HD Radio boombox to work with iTunes
Apple reportedly plans to launch at this month’s MacWorld Conference & Expo an HD Radio boombox that will allow listeners to “tag” songs they hear, and later preview and purchase them through iTunes. JBL, Alpine and Polk Audio also are said to have tagging-capable HD receivers in the works. Radio Ink

Netflix partners with LG to stream flicks on TV
Netflix Partners with LG to Bring Movies Straight to TVNetflix, the by-mail company with more than 7 million customers, has a new strategy that may one day make those red envelopes obsolete. The New York Times
Late-night lineup returns for first time since strike
Late-night hosts Jay Leno, David Letterman and Conan O’Brien on Wednesday night appeared in their first new broadcasts since the writers walked off the job in early November. Letterman was the only one of the three to have his writing team in place, since his production company reached a separate deal with the Writers Guild. All three, through jokes and other bits, showed their support for the writers’ cause, according to this article. The New York Times
How Fox scored marketing touchdown with college bowl deal
Fox, through its bundling of the FedEx Orange, Allstate Sugar and Tostitos Fiesta bowls as a unified ad and sponsorship opportunity, has developed a “mini-Super Bowl platform” that’s proven highly appealing to marketers, according to this article. “The synergies are great,” said Tom McGovern, director of U.S. sports media services for OMD. “There’s nothing else of this magnitude that [clients] can put their names on.” Chicago Tribune/Los Angeles Times (free registration)
Pats-Giants game draws biggest regular-season audience in 12 years
Saturday night’s game between the New England Patriots and the New York Giants was the most-watched regular-season NFL game in more than 12 years. The historic game, televised by the NFL Network and simulcast on CBS and NBC, drew a reported 34.5 million viewers. Sports Illustrated/Associated Press


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