It’s the Super Bowl Edition!

E*Trade Financial has two Super Bowl commercials that will feature a baby talking on a Webcam about stocks and savings.

Super Bowl XLII to show off the lighter side of advertising
This year’s crop of Super Bowl ads promises to be the sunnier and sweeter than last year’s, which favored the dark and sardonic, according to this article. David Lubars, chairman and chief creative officer at BBDO North America, speculated that the new trend may owe to the current tough economic climate. “Maybe people want something lighter and less aggressive,” he said. The New York Times

Sources: Fox could reap $260M in ad sales from Super Bowl
Fox reportedly could ring up $260 million in ad sales from the Super Bowl, including $225 million in national ads and $35 million worth of local spots on its owned-and-operated stations. Fox officials did not comment for this article. Mediaweek

HDTV provides gridiron fans the best seat in the house
The experience of watching the Super Bowl and other high-profile sporting contests on a home theater system complete with HDTV is so lifelike that almost half of the fans polled for a recent survey reported they would rather watch the big game at home, rather than attend in person, this article says. Los Angeles Times (free registration)

Will February sweeps suffer due to writers strike?
The absence of fresh episodes from some top scripted series, due to the writers strike, could take the wind out of the February sweeps, according to this article. Despite major event programming, including the Super Bowl and telecasts of the Grammy and Oscar awards, media watchers are expecting the writers strike to take its toll on prime-time ratings, with a notable exception being Fox, whose “American Idol” series remains wildly popular. USA TODAY