Tracking Super Bowl buzz online
If the preponderance of Web chatter is to be believed, ads for Budweiser and Audi generated the most buzz the day after the Super Bowl. This info comes via TNS Media Intelligence unit Cymfony, which tracks product mentions on blogs, message boards and social media. Game advertiser Victoria’s Secret received the largest uptick in its daily Web-site traffic during the same period, Nielsen Online reports. USA TODAY

Time Warner to divide AOL, trim work force
New Time Warner CEO Jeffrey L. Bewkes Wednesday said the company will divide AOL’s advertising-supported Web unit from its Internet access business and trim 100 positions from its corporate unit. The company also is exploring plans that include streamlining its feature film production units and possibly selling its remaining stake in Time Warner Cable, Bewkes said. The New York Times, Financial Times (free content)

Bill: Churches could screen Super Bowl without risk of lawsuit
Churches and other houses of worship would be allowed to air football games on their big-screen TVs, under a new measure sponsored by U.S. Sen. Arlen Specter, R-Pa. The Washington Post on Friday reported on churches pulling the plug on Super Bowl parties because of the threat of copyright infringement lawsuits by the NFL if the games were viewed on big-screen TVs. The NFL is reviewing the bill, according to a spokesman. The Washington Post

Report: TV warnings, sirens credited with preventing additional tornado deaths
Dozens of communities in the southern U.S. are cleaning up today in the wake of the deadliest tornadoes seen in the U.S. since 1985. Weather forecasters were able to broadcast advance warnings, giving residents in many hard-hit areas time to seek shelter. Google/Associated Press

Obituary: John McWethy, 61, retired ABC News correspondent
Retired ABC News correspondent John McWethy, who was in the Pentagon during the Sept. 11, 2001, attack and reported live from the scene afterwards, died Wednesday in Colorado, following a skiing accident. He was 61. TVNEWSDAY/Associated Press (free registration)